From November 27-30, the 31st China International Advertising Festival was grandly held in Xiamen, Fujian. Over the four-day event, numerous well-known domestic and international brands and advertising industry elites gathered to explore new paths for brand development. During the festival, the highly anticipated “Great Wall Award Annual Brand Collection Contest Launch Ceremony” was held with great fanfare. SSWW, with its outstanding brand strength and good market reputation, stood out among many well-known brands and won two awards: “Great Wall Award Annual Nominated Brand” and “2024 Annual Contributor.” This is not only an affirmation of SSWW’s brand strength but also an encouragement and motivation for its future development. SSWW will continue to delve into the field of brand communication, constantly pursue excellence and innovation, and contribute to the prosperity and development of Chinese home furnishing brands.
Brand Communication Innovation Strategy
At the Brand Innovation Forum on the 28th, SSWW’s Brand Director, Lin Xzhou, shared insights on new strategies for brand communication in the digital age. He pointed out that in the context of the digital age, brand communication needs to pay more attention to interaction and connection with consumers, using big data to accurately target domestic and overseas audiences. He emphasized that SSWW has always adhered to a user-centered approach, continuously innovating brand communication methods to stand out in fierce market competition and achieve sustainable brand value increase.
Reviewing SSWW’s brand communication strategy, at a high level, it has chosen major transportation as the main driver, displaying brand images through high-speed rail, airports, and outdoor advertising, with continuous investment in over 80 high-speed rail core hubs nationwide for 7 years; it has collaborated with CCTV to create the “Secret Renovation” program and has been broadcasting on national radio for 15 consecutive years; it has partnered with several well-known industry IPs such as “Ingenuity Brand,” “China Brand Strategy Cooperation Partner,” and “Home is Where Foshan is Made” to enhance brand image. In terms of international strategy and layout, SSWW actively embraces global trends, continuously increasing its international influence by expanding into overseas markets, participating in international exhibitions, and strengthening international cooperation. SSWW’s products are exported to 70% of the world’s developed countries and regions, becoming the preferred bathroom partner for many national public buildings, art venues, and tourist destinations.
At the #Cheer for Chinese Brands# joint launch ceremony and the 31st China International Advertising Festival · Appraisal Expert Certification Ceremony, SSWW joined other outstanding brands on stage to witness the event. This segment is not only a recognition of the award-winning brands but also a collective encouragement and motivation for all Chinese brands. As a member, SSWW feels honored and proud, and is more determined to continue enhancing brand strength and promoting brand overseas.
Chinese Brands, Witness Together
At the Advertiser Annual Collection Activity Launch Ceremony, many industry elites, well-known advertisers, and creative media representatives gathered together to witness the start of this grand event, sharing their unique insights and valuable experiences in the advertising industry, discussing new trends in advertising creativity and marketing strategies in the new era. At the conference site, the “2024 Annual Contributor” of the advertisers was also awarded.
Brand Honor, Strength Affirmation
On November 29, at the “Great Wall Award Annual Brand Collection Contest Launch Ceremony,” SSWW was honored as the Great Wall Award Annual Nominated Brand. This honor is not only an affirmation of SSWW’s brand strength but also an encouragement and motivation for its future development. SSWW will take this opportunity to continue to delve into the field of brand communication, constantly pursue excellence and innovation, and contribute to the prosperity and development of Chinese home furnishing brands.
It is reported that the Great Wall Award, as an authoritative event in China’s advertising industry, has developed and accumulated over more than forty years and enjoys the reputation of “Looking at the Great Wall at the Summit of Advertising” in the industry. The “Brand Development System Evaluation Model” used in this Great Wall Award Annual Brand Collection Contest covers competitiveness dimensions such as value innovation, ingenuity spirit, market competition, and sustainability, as well as influence dimensions such as core values, social impact, social responsibility, and globalization. SSWW’s ability to stand out in this selection fully demonstrates the high recognition of the SSWW brand by the jury and all sectors of society.
SSWW has always adhered to a user-centered approach, continuously innovating brand communication methods, striving to stand out in fierce market competition, and achieving sustainable brand value increase. In the context of the digital age, SSWW uses big data to accurately target audiences, paying more attention to interaction and connection with consumers. With high-end and high-quality bathroom products, international cutting-edge design, and years of brand reputation overseas, SSWW has won widespread praise and high recognition.
Looking forward, SSWW will continue to adhere to the development strategy of brand communication, continuously innovate communication methods, and improve communication effects. SSWW will pay more attention to interaction and communication with consumers, deeply understand consumer needs, and create products and services that better meet consumer expectations. At the same time, SSWW will also strengthen cooperation and exchange with the industry to jointly promote the rise and development of Chinese home furnishing brands.
SSWW, with its brand honor, international strategy, technological innovation, brand communication, product quality, service support, and market development advantages, provides a strong foundation and confidence for overseas customers. We look forward to working with you to create a better future.
Post time: Dec-04-2024