On July 15, the 2024 Sanitary Transforming And Refreshing Strategic conference with the theme of “Innovation for change · Digital-smart fro navigation” was grandly opened in Foshan China Ceramic Sanitary Ware Headquarters. This event aims to gather industry elites and explore the future of the sanitary ware industry. Lin Xuezhou, director of SSWW Brand Center, was invited to attend and participate in the forum, sharing the deep insight and forward-looking layout of SSWW on the road of internationalization.
Chairman of the Ceramic Sanitary Ware Dealers Committee
Represent of China Building Materials Market Association Sanitary Ware Branch
At the conference site, a large number of industry professors gathered together to carry out in-depth exchanges and discussions on hot topics such as the transformation of momentum, technological innovation, and brand building in the bathroom industry.
The future blueprint, the international trend
In the theme forum of “New opportunities for enterprises to go oversea from a global perspective”, Lin Xuezhou, director of SSWW Brand Center, said that with the deepening of globalization trend, SSWW has been dominated by export business since its inception, so the international layout was launched earlier. At present, the products of SSWW sanitary ware have been exported to more than 100 countries and regions around the world, especially in Europe, the United States and emerging markets have made remarkable achievements. In the first half of 2024, the export performance of SSWW sanitary ware in the global market increased by more than 20%, further highlighting the strong competitiveness and continuous expansion of SSWW in the global market.
At the same time, Director Lin also pointed out that in the process of the brand going oversea, SSWW through Frankfurt, Las Vegas, Dubai, Russia, Brazil, Mexico, South Africa and other international exhibitions and some international social media such as Facebook, Instagram, Twitter and other publicity, constantly strengthen the brand building, actively expand the overseas layout, especially in countries and regions with development potential to increase investment. SSWW win the recognition of the international market with high quality products and excellent service.
Brand strategy |Two-wheel drive results
Looking back on the oversea road of SSWW sanitary ware, lies in the “double oversea” strategy of brand and products. At the level of products go oversea, SSWW sanitary ware has won the favor of many international customers with the excellent quality of high-end sanitary ware products. In terms of brand going oversea, SSWW pays attention to the international influence construction of the “SSWW” brand, through the establishment of exclusive stores, specialty areas and other forms, to penetrate the local market and establish close ties with consumers.
SSWW overseas project cases
SSWW sanitary ware has always taken product quality and design improvement as its core competitiveness. SSWW relies on three advantages: product research and development in-depth insight into the global market demand, to ensure that products can be independent research and development according to the specific situation of different regions, accurately meet user needs. Second, the patent advantage is significant. We have accumulated more than 800 patents, highlighting the brand in the field of technological innovation. Third, the brand advantage is outstanding. After 30 years of development and accumulation, the SSWW brand has established a good reputation in the domestic and international markets, becoming a trusted model of national bathroom brands. These three complement each other, and jointly drive SSWW to move forward steadily in the global bathroom industry and lead the trend of innovation.
Looking forward to the future, setting sail for a new journey
With the successful conclusion of the conference, SSWW sanitary ware is moving towards a new journey of international development with a more firm pace. Looking forward to the future, we will continue to promote technological innovation and brand building, deepen the strategic layout of globalization, further strengthen communication and cooperation with the international market, actively explore new modes of going oversea and growth points, and embrace new opportunities in the global sanitary market with a more open attitude.
Post time: Jul-31-2024