On January 3rd, the “Riding the Waves, Soaring for Miles” SSWW 2025 Brand Marketing Summit was grandly held in Foshan. Chairman Huo Chengji of SSWW, along with senior management, gathered with dealers from all over the country to discuss breakthrough strategies for the industry under new circumstances. This meeting clearly outlined the overall development plan for SSWW in 2025, making comprehensive arrangements and collectively painting a grand blueprint for SSWW’s future!
Gathering Momentum for Renewal, Breaking Through to Move Forward
At the beginning of the meeting, Chairman Huo Chengji of SSWW expressed his gratitude for the support that has enabled the company’s steady development over 30 years. Reflecting on 2024, SSWW adapted to changes and adjusted accordingly. Looking ahead to 2025, Chairman Huo shared three key words: adapting to trends, breaking through, and perseverance. With a down-to-earth approach and an indomitable spirit, SSWW aims to create new opportunities.
Retail Momentum, Looking Forward to New Chapters. Marketing General Manager Liu Haijun of SSWW stated that in 2025, the company will focus on developing new brand marketing tracks, deepen the coverage of retail channels, expand into new channels like JD.com’s exclusive stores, and use local life services to attract customers to stores, improving quality and efficiency, and paving a new path for high-quality development.
Brand Building, Comprehensive Empowerment. Brand Center Director Lin Xuezhou of SSWW mentioned that in terms of brand building, SSWW will increase efforts to maintain its brand position, create annual brand IPs, and enhance brand value, influence, and visibility. Additionally, the company will continue to empower the construction of terminal stores, providing ongoing support for brand development.
Breaking Through with Aesthetics, Quality Making a Breakthrough. Market Center General Manager Wu Guang of SSWW unveiled a full range of new products, introducing their functions and designs one by one. He stated that the new products focus on “high aesthetics, high quality, and high cost-performance ratio,” providing strong product support for the terminal market.
Channel Development, Courageous Exploration. Channel Engineering Department General Manager Kong Jin of SSWW, considering the current state of terminal system engineering channel construction, presented a 2024 domestic dealer channel engineering report for SSWW’s engineering field development. He expressed his commitment to actively explore cooperation opportunities, promote project implementation, and expand business areas.
Deepening Home Decoration, Actively Exploring. Home Decoration Department General Manager Niu Jun of SSWW shared the achievements of the home decoration channel in 2024 and stated that in 2025, the company will continue to expand the home decoration channel, collaborate with well-known home decoration companies, increase market share, and achieve win-win outcomes.
During the meeting, General Manager He Limei of the Hunan Shaodong SSWW specialty store shared insights on “The Way of Douyin Operation for Husband and Wife Stores,” and Sales Manager Xue Junyi of the Ningxia Yinchuan Whale Home shared the theme of “Long-term Thinking in Douyin.” They discussed cases and experiences of Douyin local life, emphasizing the value of Douyin local life in empowering sales.
Subsequently, the advantages of SSWW’s shower room category were shared, explaining innovations in design, materials, and patents, and how to enhance users’ bathing experience and home comfort while ensuring quality. These cutting-edge concepts and practical cases provided valuable inspiration for attendees, stimulating everyone’s thinking on how to excel in bathroom sales.
The purpose of this meeting was to boost the confidence of the terminal market, strengthen the determination of all members for development, and comprehensively improve the work execution efficiency at all levels. It aimed to unite SSWW family members in goals, unify thoughts, clarify responsibilities and divisions, and gather the strength of all members to jointly create and achieve new performance peaks for SSWW.
At the exciting award ceremony, the brilliant stars revealed the outstanding elites of the 2024 annual performance. SSWW expressed heartfelt congratulations to the dealers who have long cooperated and promoted the brand’s leap forward! Each trophy is an affirmation of everyone’s unremitting efforts and outstanding contributions, and it is also a strong motivation to inspire us to create more brilliance together!
Together Riding the Waves, Thirty Years of Motivation
At the climax of the banquet, the 30th-anniversary celebration of SSWW was welcomed, with people from all over the country sending sincere blessings. Chairman Huo Chengji of SSWW, Vice President Huo Zhaohong of the SSWW Management Department, and other executives cut the birthday cake together, raising glasses to wish for a bright future.
From the initial hardships of entrepreneurship to becoming an industry leader today, every step has condensed the wisdom and sweat of SSWW people. At the ceremony, the company expressed sincere gratitude and the highest respect to all employees and dealers who have contributed to SSWW’s development.
Chairman Huo raised his glass to welcome the arrival of all SSWW family members. He expressed his expectation to work together with everyone to create a more brilliant future for SSWW.
The banquet was full of wonderful performances, including dynamic dance performances, heartfelt songs, interactive games, and lottery segments, allowing every guest to feel the enthusiasm and vitality of SSWW.
In 2025, SSWW will continue with the spirit of “Riding the Waves, Soaring for Miles,” moving forward courageously, innovating continuously, and walking hand in hand with SSWW family members to provide consumers with higher quality products and services, and to push the brand to new heights together.
Post time: Jan-06-2025