On September 29th, the 18th Kitchen and Bathroom Industry Summit Forum, themed “Exploring New Channels of Internationalization,” commenced in Xiamen. As a benchmark brand in the bathroom industry, SSWW was invited to attend and explore new channels for international development with industry representatives. The results of the 2024 Kitchen and Bath List were announced concurrently, with SSWW securing the “Evergreen Award,” “Top Ten Sanitary Ware Brands,” and “Kitchen and Bath Industry Product Quality Gold Medal,” among other honors. SSWW’s Chairman, Huo Chengji, was named “Outstanding Figure in Bathroom Internationalization,” highlighting his exceptional leadership in advancing the brand’s global presence.
As one of the earliest and most influential summits in the field of sanitary ware in China, the China Kitchen and Bathroom Industry Summit is a crucial platform for exchange and interaction among industry insiders and outsiders. This forum gathered industry elites, investment magnates, and overseas representatives, with SSWW, as a paragon of domestic sanitary ware brands going global, to jointly explore the current international development trends in the sanitary ware industry, unlock the “internationalization” challenge, and grasp the “must-win” to compete in the market.
Excellent leadership drives brand internationalization
Huo Chengji, Chairman of SSWW Sanitary Ware, received the “Outstanding Figure in the Internationalization of Sanitary Ware” award, which is not only a recognition of his personal leadership but also an affirmation of SSWW’s internationalization strategy achievements. Under Chairman Huo Chengji’s leadership, SSWW has actively embraced the trend of globalization, continuously enhancing the brand’s international influence by expanding overseas markets, participating in international exhibitions, and strengthening international cooperation. He also focuses on cultivating an international talent team to inject a steady stream of momentum for the brand’s international development.
Up to now, SSWW’s sanitary ware products have been exported to 107 countries and regions worldwide, reaching 70% of the world’s developed countries and regions, and becoming the preferred sanitary ware partner for many national public buildings, art venues, and tourist destinations. With high-end, high-quality bathroom products, cutting-edge international design, and years of accumulated brand reputation overseas, SSWW has won widespread praise and high recognition, and was previously awarded the “Top 20 Brand Internationalization Benchmarking Enterprises” title.
Brand strength paves the way for a thriving and enduring business
As a leading national sanitary ware brand, SSWW has successfully built a comprehensive brand ecosystem by continuously optimizing product structure and improving service quality, accumulating rich brand heritage and market reputation, and laying a solid foundation for the long-term development of the enterprise. The four awards won at the grand event are not only a high recognition of SSWW’s steady development over the past years but also an affirmation of its continued leadership in the industry trend and active embrace of change.
In recent years, SSWW has keenly have an insight into ”health and hygiene, health enjoyment, beauty experience” and other modern consumer trends, and has strived to create innovative “washing technology 2.0″, through more intelligent, close to human nature design concepts, not only making SSWW unique in the competitive market, but also promoting the transformation and upgrading of the industry towards intelligence, green, and integration, playing a leading and exemplary role, and setting up benchmarks and models for industry change.
With the acceleration of the internationalization trend in the kitchen and bathroom industry, SSWW will embrace challenges and opportunities with a more open attitude in the future, and continue to explore new channels and new models for international development. It is believed that in the near future, SSWW will be able to shine more brilliantly on the global bathroom stage and contribute more to the internationalization process of China’s bathroom industry.
Post time: Sep-30-2024